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Adapting Your Business to Market Changes and Rebranding: East Bay Innovation Talks
The COVID pandemic made rapid change necessary for the survival of small businesses. Those companies that were able to pivot and adapt are still here, while those that weren't have closed their doors.

This evening we are joined by alumna Grace Henke (BS Statistics '12), founder of Fair Love Dog Training, a company where the training methods and instruction were all developed for in-person delivery. Join us to learn about the changes she had to navigate for her company and the process she went through to rebrand once those changes were made. You'll learn how to keep your small business agile and responsive to market needs, and how to recognize when rebranding is necessary and what the process is like.

About our guest:

From China to earning MS Statistics in CSUEB, from negotiating a 15% raise at a bay area startup to just quit a month later to start her dog training business. Grace Henke is an anti-obedience dog trainer and the founder of Fair Love Dog Training.

She works with dog owners who have "tried everything” but are still struggling to communicate with their shy, fearful, and reactive dogs; and helps the owners to live a fuller life with a calmer, more relaxed, and well-behaved dog.

About East Bay Innovation Talks:

Everyone comes up with innovative ideas that makes life easier and solves everything from mundane to complex problems, but the difference in moving an idea out of your head and into reality comes down to one thing: execution - that commitment to doing everything you need to do to make it real.

Aug 18, 2021 05:00 PM in Pacific Time (US and Canada)

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